- The “L” Word -

Healthy relationships lead to it and thrive on it—even demand it.  With the economic crisis the world is facing these days, it’s needed more than ever.  What is it?  I’ll give you a hint:  it begins with the letter “L” (It’s not what you think—get your mind out of the gutter).

Seriously, loyalty, as in customer loyalty, has become the sine qua non of good business in a changing world.  So how exactly do you create and maintain it?  Here are a few guidelines. Read more