For those concerned with hiring top performing sales reps, there will be a live, 60-minute Webinar:
“Keys to Hiring Your Next Rainmaker”
Tuesday, March 9, 2010 1:00-2:00 p.m. ET
http://www.pb-conferences.com/TJ/0/2/p3FX3Xc/p4A9KJ6Zi/p0e
We all know that 20% of our reps drive 80% of our sales. How do top Sales Managers find – and close those rainmakers? Join us for a 60-minute webinar where you will discover:
** How to recruit top performing sales reps
** Interview techniques proven to reveal hidden sales potential
** How to qualify applicants: Only interview people that will beat goal
** Ways to minimize risk – Discover all you need to make a sound decision
Ron Black
Ron is a leading expert on hiring top performing sales professionals.
He is the founder of nine businesses, a four-time turnaround consultant, and Fortune 500 marketing VP who knows what it takes to lead organizations through growth, turbulence and change. Ron has consulted to over 200 start-up businesses and authored two books.
Ron has spoken to over 1,100 groups in 47 of the United States, and Throughout Canada, Australia, Russia and Columbia, S.A.
Hosted by Progressive Business Publications, a leader in fast-read actionable advice on workplace issues, the webinar gives you the opportunity to add immediate, impact to your hiring and sales efforts in a manner that is:
FAST – No wasted time here. Get right to the heart of the matter in a 1-hour block designed to easily fit into your busy schedule.
CONVENIENT – No airlines. No travel. No time out of the office.
Listen from the comfort and convenience of your desk.
EASY – A telephone is all the equipment you need. Just dial in, punch in your access code, and you’re in. That’s it. Follow along with the webinar handouts provided in advance.
ACTIONABLE – Our webinars provide money-saving tactics you can start using right when you hang up the phone.
IDEAL FOR MULTIPLE LISTENERS – Use a speakerphone and as many people as you want can listen in – at no extra cost to you. Many professionals use these sessions as a cost-efficient, time-efficient means of training supervisors, managers, and staff and reinforcing key issues in a fresh new manner that they will remember and act on.
AFFORDABLE – Priced at $199, it is a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars.
** “Keys to Hiring Your Next Rainmaker” **
** Live, 60-Minute Webinar **
** Tuesday, March 9, 2010 – 1:00-2:00 p.m. ET **
Register now for this exciting event by clicking the following link or calling 800-964-6033.
http://www.pb-conferences.com/TJ/0/2/p3FX3Xc/p4A9KJ6Zi/p0e
We hope you’ll join us.
Sincerely,
Progressive Business Conferences
384 Technology Drive
Malvern, PA 19355
P.S. As usual we offer a full refund if not satisfied from now until
7 days after the event.
If you do not wish to receive further notices about this conference, or future conferences, please click here:
http://www.pb-conferences.com/TJ/51/2/p3FX3Xc/p4A9KJ6Zi/p0e
Please do not reply directly to this e-mail, as we are unable to process it. We sent this using a “send only” address.
If registering by phone, please refer to your priority
code: 117118
ContactID#: -1783285221
When sales are down, anxiety is high. But fear not, here are five ways to secure your place with the company long-term:
Consider new (and effective) sales strategies: What industries
haven’t you tapped? Are there any hot regions or territories the company hasn’t taken advantage of? What are some new ways your company could cross-sell or upsell products to existing customers? When companies look to trim fat, they’re always sure to keep employees and managers who are helping the company grow.
Build a fan base: The more allies you have (especially in upper management), the better chance you have of avoiding the axe. Create alliances with key personnel in Sales, Marketing and other departments so your value to the company extends beyond the sales floor. What might be even more beneficial is building strong relationships with loyal buyers. If customers swear by you, the company will too.
Get involved in long-term projects: If you’re a key part of the company’s long-term vision and head up numerous projects, your value increases exponentially. But don’t just volunteer to get involved with new projects when they pop up, take the initiative to develop business projects of your own. When upper management sees your ability to get things done, your job security increases — or you could end up being transferred into another department, which usually offers upward potential.
Be a self manager: It’s a do-more-with-less marketplace, and managers have less time to spend with “high-maintenance” employees. Make your boss’s job easier by handling small problems yourself and only going to him/her when it’s absolutely necessary. It might even help to knock on your boss’s door and ask if there’s anything additional you can do to help out.
Close more deals: The bottom line speaks the loudest, especially when the chips are down. If you work for a company that only recognizes results (and there are a lot of them out there), consider what you can do to boost your numbers.
Of course, every organization’s different. But the bottom line is, in times like these, you need to establish yourself as a valuable member of the team.
What are some other ways sales pros can increase their value? Let us know in the Comments Box below.
Adapted from “5 tips for keeping your job,” by Beth Kowitt, Fortune Magazine
February 15, 2010
Florida’s ‘Awaken’ tourism campaign: Bland brand or big boost for struggling economy?
Wake up and good morning. Florida’s counting big time on its tourism industry to help lead the struggling Sunshine State out of its worst economic downturn in decades. Visit Florida, the state’s tourism promotion agency, just responded with a new branding/advertising message that, to me, comes across as a bland brand. But I have not seen the full promotions package and there may be more than initially meets the eye.
The new brand? Awaken Your Florida Side. The campaign was created for Visit Florida by their new advertising agency of record, DDB Miami, with consultation from The Hester Group, The Rodriguez Group, and Miles Media – VISIT FLORIDA’s African-American, Hispanic/Latin American, and multi-media agencies. Here’s what Susannah Costello, Visit Florida’s brand director, says of Awaken Your Florida Side:
“We all have a Florida side. It’s the part of us that longs for sandy beaches, romantic sunsets, and time in the sun with people we care about. It’s the great feeling we experience on a Florida vacation and take back home – or just dream of.”
Given this winter’s unforgiving accumulation of snow up north, you’d think Florida need only make rabid barking noises to get Americans to come to the Sunshine State. So we’ll see if there is any measurable gain in Visit Florida’s new ad campaign. Awaken Your Florida Side replaces a 2007 campaign called Shine. It was Florida’s first national television advertising campaign, emphasizing the glow that visitors get from visiting Florida and being in the sun with family and friends.
The new Awaken campaign plays to the repeat Florida tourist. Here’s more details on it from Visit Florida. Says Will Seccombe, Visit Florida’s chief marketing officer:
“We know that 94 percent of our visitors have been to the state before and that Florida enjoys tremendous brand loyalty, so our job is to simply awaken the emotions from past visits to the Sunshine State.”
The former Florida Department of Commerce will never live down the infamous, 1980s’ campaign: Florida, the rules are different here. The slogan appeared at a time when South Florida faced strong criticism and a tourism backlash for its lawlessness spawned by drug gangs.
Frankly, the biggest marketing burst that will spark Florida tourism will probably be the opening of the Wizarding World of Harry Potter attraction at Universal Orlando this spring. The theme park is a bit fuzzy so far on how much marketing it will pursue globally and nationally, or whether it will focus more on trying to get tourists already in Orlando to divert their itineraries to the Potter show.
Either way, there’s plenty of Potter buzz and will be sure to help boost Florida tourism numbers in 2010.
– Robert Trigaux, Times Business Columnist
Posted by Times Editor at 07:36:29 AM on February 15, 2010
Raleigh – Durham Radio Advertising
Are you looking for Raleigh – Durham radio advertising prices? Give me a call. I’ve got a list of advertising prices, programs and proposals for local Raleigh – Durham radio stations.
For Raleigh – Durham radio advertising rates and packages, contact Travis Gales 919 863 4825 | tgales@radio-one.com
Radio One Inc. has the top Radio Stations in Raleigh – Durham N.C. for urban music programming. I you are looking for the top radio station in Raleigh – Durham North Carolina to advertise with go with K97.5 WQOK fm, 107 /104 WFXC / WFXK and 103.9 The Light WNNL.
Buy lower level tickets now for the 2010 Women’s Empowerment Expo Buy group tickets on Ticketmaster.com, the #1 ticketing portal on the web and hear keynote speaker Laila Ali.
If you are looking to find out the cost of radio advertising in Raleigh Durham N.C., contact Travis Gales Senior Account Manager at the Radio One, Inc.
Radio One Inc. owns 3 of the top radio stations in Raleigh Durham N.C.
To reach a sales account manager for WQOK K97.5 , WFXC Foxy 104, WNNL The Light 103.9, call Travis Gales 919 863 4825 tgales@radio-one.com.
The top radio stations in Raleigh Durham for reaching the African American community, Blacks and minorities are WQOK K 97.5 | WFXC/FXK Foxy 107/104 | WNNL The Light 103.9 are the 3 Radio One Inc. stations located in Raleigh N.C.
Radio One Inc. is the top media company in Raleigh – Durham N.C. for urban music programming. I you are looking for the top radio station in Raleigh – Durham North Carolina to advertise with go with K97.5 WQOK fm, 107 /104 WFXC / WFXK and 103.9 The Light WNNL.
WQOK is a Mainstream Urban formatted broadcast radio station licensed to Carrboro, North Carolina, serving the Raleigh/Durham area. WQOK is owned and operated by Radio One.
WFXC, 107.1 FM, and WFXK, 104.3 FM, are a simulcasting urban adult contemporary station in the Raleigh-Durham, North Carolina market. Owned by Radio One along with K97.5 and The Light 103.9, Foxy 107/104 plays “Today’s R&B and Classic Soul” and airs the Tom Joyner morning show and the Michael Baisden afternoon show.
WNNL is an Urban Gospel formatted station. Owned by Radio One with WQOK and WFXC/WFXK, The Light 103.9 is The Triangle’s #1 Station for Inspiration and home to the Yolanda Adams morning show.
WQOK K97.5 sales office Contact Travis Gales 919 863 4825 | tgales@radio-one.com to find out the cost of radio advertising in Raleigh – Durham N.C. on one of the top radio stations in North Carolina.
Study: Urban Formats Doing Well With PPM?
Feb 2, 2010
-By Katy Bachman
For Urban stations, the transition to the portable people meter ratings service has been rocky, punctuated by accusations that the new service undercounts minority audiences. Yet a recent study by Research Director Inc. and Inside Radio partly challenges that assertion with the finding that Urban Adult Contemporary radio formats have the highest share of listening per market with an average 7.8 overall share among persons six years and older.
The younger-skewing Urban Contemporary format didn’t fare as well, with a 4.2 overall share, putting it at No. 14 out of 22 formats.
Adult Contemporary had the next highest listening share with a 7.5, followed by News/Talk (6.7), Country (6.4), Contemporary Hit Radio (6.0), and Regional Mexican (5.3).
Conducted in November, the study analyzed ratings for four months (July, August, September and October 2009) from 547 radio stations in 16 PPM markets. The analysis included some of the nation’s largest markets, many of which are the top-ranked African-American markets such New York (1), Chicago (2), Atlanta (3), Washington, D.C. (4) and Philadelphia (5).
Despite the Urban AC’s top-rated status, Urban stations have lost ratings share. An earlier study by Research Director Inc. found that Urban AC station ratings declined 17.2 percent and Urban stations lost 14.4 percent.
“You have to look at how well [Urban formats] did in the diary to see it actually has lost the most shares among the major formats,” said Deon Levingston, vp and general manager of Inner City Broadcasting in New York, one of the biggest critics of the PPM.
In average share per station, Urban formats, which average two per market in 11 markets, hold their own. At a 3.9 average share Urban AC stations are tied with CHR and News stations. Urban Contemporary stations had a 3.2 average share, trailing AD, Adult Hits, Classic Rock, Hot AC, News/Talk and Rhythmic CHR.
While Urban stations may be doing well in the ratings, stations are often “undervalued” by advertisers, pulling a lower percentge of the advertising dollars than their mainstream counterparts. According to BIA/Kelsey, the average Urban station has a “power ratio” of 0.8, a number that has held steady for the past five years.
Urban Adult Contemporary radio formats have the highest share of listening per market, according to a recent study by Research Director Inc. and Inside Radio.
Urban Adult Contemporary has an average 7.8 share among persons 6+, based on PPM ratings, Mediaweek reports.
But despite the fact that Urban Adult Contemporary did well in the ratings, Urban stations have lost share with the PPM. According to an earlier study by Research Director Inc., Urban Adult Contemporary stations saw ratings decline 17.2%.
Urban stations tend to pull a lower percentage of advertising dollars than their mainstream counterparts.
The study looked at ratings for July through October 2009, from nearly 550 radio stations in 16 PPM markets. Results showed that Urban Adult Contemporary had the highest listening share, followed by News/Talk, with a 6.7 share, Country (6.4), Contemporary Hit Radio (6.0) and Regional Mexican (5.3).
The appearance of Urban Adult Contemporary as the top format, and of Regional Mexican as number six, reflects the high concentration of African Americans and Hispanics in the 16 markets covered. The format rankers would be much different after Arbitron completes the rollout of the PPM in the top 50 markets, Research Director Inc. says.
Arbitron’s PPM has come under fire by minority-focused radio groups who say the relatively new service undercounts minority listeners.
Arbitron recently announced that the Media Rating Council accredited the use of the PPM service in Minneapolis-St. Paul – but denied accreditation in 18 markets, including Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Detroit, Los Angeles, New York, Miami, Philadelphia, Phoenix, Pittsburgh, St. Louis, San Diego, Seattle, Tampa-St. Petersburg, and Washington, DC.
Currently, the PPM is accredited only in three of its 33 PPM markets.
Last month, Arbitron’s CEO, Michael Skarzynski, was forced to resign after the board of directors found that he had made a “misstatement” in his testimony to the U.S. House of Representatives’ Committee on Oversight and Government Reform about the PPM.
