For more information on sponsoring vendor booth space at the 2011 Women’s Empowerment Expo in Raleigh N.C. Contact Travis at 919 863 4825 or email at tgales@radio-one.com
Almost every industry can benefit from purchasing a booth at the 2011 Women’s Empowerment Expo in Raleigh N.C. The 2011 Women’s Empowerment & Networking Expo Conference can give you a chance to meet your potential customers face to face. Whether you’re a local or regional company, you will be presenting your business to the public. You will need to make the most of it while you are there. After all, this is an investment that you want to get maximum results from and gain exposure for your company.
Reserve your vendor booth space or to get more information for the 2011 Women’s Empowerment Expo. Contact the Account Manager at 919 863 4825 or tgales@radio-one.com
BY DAVID RANII – STAFF WRITER
Raleigh-based French/West/Vaughan intends to announce today that it has been tapped to handle worldwide marketing needs for 1800hotels.com.
The Dublin, Ireland-based company, which offers discount hotel rates online, plans to spend about $11 million over the next 12 months on marketing, with the biggest piece going toward advertising, said Rick French, French/West’s founder and CEO. The agency also will provide public relations and other services as 1800hotels’ agency of record.
“We are charting the strategy for them worldwide,” said French. “It is a big piece of business for us.”
1800hotels is the No. 1 Web site for hotel bookings in the United Kingdom but didn’t enter the U.S. market until about a year ago. U.S. sales “are literally doubling on a month-to-month basis,” French said.
French said 1800hotels is one of the two largest advertising clients for the 70-person agency, which is best-known for its public relations work.
The agency recently hired three new employees to handle the extra advertising work from 1800hotels and other new clients, including local Moe’s Southwest Grill franchises. It also expects to make three more hires soon, French said.
1800hotels’ competitors include sites such as Travelocity and Orbitz, although those sites also offer flights, rental cars and other services for travelers.
Travelocity’s ad agency is Durham-based McKinney, by far the largest ad agency in the Triangle.
“It will be a friendly rivalry,” said French. “We have great admiration for McKinney as an agency.”
French/West generated $12 million in revenue last year, down 9 percent compared to 2008 as a result of the recession, according to the agency. French said business has picked up significantly in the last three months.
