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Portable People Meters or PPM radio ratings measurement begins in Raleigh – Durham

Portable People Meters or PPM radio ratings measurement begins in Raleigh – Durham

Portable People Meters or PPM radio ratings measurement begins in Raleigh – Durham. This week, Arbitron begins activation of the Portable People Meter or PPM radio audience measurement system in the Raleigh – Durham market. As of Thursday, Raleigh – Durham, the counties 43rd radio market, will forever change the way it measures the radio... Read More →

How To Ask Questions To Sell More Clients

How To Ask Questions To Sell More Clients

Helpful sales article sent to you from Urban Radio Sales by Pam Lontos When you begin like this, you have just sabotaged your own sale, set yourself up to be lied to and didn’t find out if the client is interested in what you said. Too many salespeople do this. They see a client and talk immediately about their product or service and what they... Read More →

Top Multi-Cultural Advertising and Marketing Agency Partners with Southwest Creative Agency

Top Multi-Cultural Advertising and Marketing Agency Partners with Southwest Creative Agency

Brands Eager to Reach the African-American and Hispanic Populations Have an Even More Powerful Resource PHOENIX – Applied Creative, Inc. of Scottsdale, Arizona, has formed a strategic partnership with a top national multi-cultural agency, AP & Associates, LLC, a firm with a distinguished record of helping Fortune 100 brands penetrate the... Read More →

Sussessful Radio Advertising Campaign

Sussessful Radio Advertising Campaign

Urban Radio is an affordable ad medium that can reach a mass audience. These five keys help increase your chances of having a successful Urban Radio ad campaign. Frequency of Ads A Urban Radio commercial needs to air multiple times before it sinks in with the listener. Running your commercial once a week for a month isn’t going to be enough.... Read More →

Building a Relationship With Your Clients

Building a Relationship With Your Clients

- The “L” Word - Healthy relationships lead to it and thrive on it—even demand it.  With the economic crisis the world is facing these days, it’s needed more than ever.  What is it?  I’ll give you a hint:  it begins with the letter “L” (It’s not what you think—get your mind out of the gutter). Seriously, loyalty, as in customer... Read More →

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