Dallas-based TracyLocke hired to market PureVia

08:32 AM CST on Thursday, November 12, 2009
By KAREN ROBINSON-JACOBS / The Dallas Morning News
krobinson@dallasnews

TracyLocke said Wednesday it’s now the advertising and media agency of record for PureVia, a zero-calorie sweetener. Terms of the deal were not disclosed.

The Dallas-based agency is charged with developing a media strategy for the new sweetner.

PureVia is made by Whole Earth Sweetener Co., a subsidiary of Chicago-based Merisant Co., which makes the Equal artificial sweetener. Whole Earth Sweetener and PepsiCo jointly own and market PureVia.

Related posts:

1. Market Your Company with aid from Design Agency North West.