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Portable People Meters or PPM radio ratings measurement begins in Raleigh – Durham.
This week, Arbitron begins activation of the Portable People Meter or PPM radio audience measurement system in the Raleigh – Durham market. As of Thursday, Raleigh – Durham, the counties 43rd radio market, will forever change the way it measures the radio audience’s listening habits. Local media companies such as Radio One Inc., Clear Channel and Curtis Media are a buzz over the dramatic change the Arbitron Portable People will bring.
What is the PPM? According to wikipedia;
“The Portable People Meter (PPM) is a system developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. The PPM is worn like a pager, and detects hidden audio tones within a station or network’s audio stream, logging each time it finds such a signal. It has prove to be much more accurate than the old handwritten logs or wired meters, and is immune to forgetful test subjects.”
Will the Arbitron Portable People Meter effect radio ratings? Yes, no, maybe, who knows? The concept of measuring ratings with the use of a PPM makes some veteran radio sales managers and programmers nervous.
Will the Arbitron PPM change a station’s ratings (for good or bad)? Most likely yes, it has already been implemented in several other markets for the past 5 years and has been analyzed by independent researchers. According to Research Director Inc., a major research company who completed a study using Arbitron’s PPM data from sixteen major markets, much like standard diary results, First Preference, or P1 listeners, continue to have a significant impact on a station’s Average Quarter-Hour audience.
If you would like to learn more or contribute information about selling radio advertising in a PPM™ World, join our Radio Sales Form
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For those concerned with hiring top performing sales reps, there will be a live, 60-minute Webinar:
“Keys to Hiring Your Next Rainmaker”
Tuesday, March 9, 2010 1:00-2:00 p.m. ET
http://www.pb-conferences.com/TJ/0/2/p3FX3Xc/p4A9KJ6Zi/p0e
We all know that 20% of our reps drive 80% of our sales. How do top Sales Managers find – and close those rainmakers? Join us for a 60-minute webinar where you will discover:
** How to recruit top performing sales reps
** Interview techniques proven to reveal hidden sales potential
** How to qualify applicants: Only interview people that will beat goal
** Ways to minimize risk – Discover all you need to make a sound decision
Ron Black
Ron is a leading expert on hiring top performing sales professionals.
He is the founder of nine businesses, a four-time turnaround consultant, and Fortune 500 marketing VP who knows what it takes to lead organizations through growth, turbulence and change. Ron has consulted to over 200 start-up businesses and authored two books.
Ron has spoken to over 1,100 groups in 47 of the United States, and Throughout Canada, Australia, Russia and Columbia, S.A.
Hosted by Progressive Business Publications, a leader in fast-read actionable advice on workplace issues, the webinar gives you the opportunity to add immediate, impact to your hiring and sales efforts in a manner that is:
FAST – No wasted time here. Get right to the heart of the matter in a 1-hour block designed to easily fit into your busy schedule.
CONVENIENT – No airlines. No travel. No time out of the office.
Listen from the comfort and convenience of your desk.
EASY – A telephone is all the equipment you need. Just dial in, punch in your access code, and you’re in. That’s it. Follow along with the webinar handouts provided in advance.
ACTIONABLE – Our webinars provide money-saving tactics you can start using right when you hang up the phone.
IDEAL FOR MULTIPLE LISTENERS – Use a speakerphone and as many people as you want can listen in – at no extra cost to you. Many professionals use these sessions as a cost-efficient, time-efficient means of training supervisors, managers, and staff and reinforcing key issues in a fresh new manner that they will remember and act on.
AFFORDABLE – Priced at $199, it is a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars.
** “Keys to Hiring Your Next Rainmaker” **
** Live, 60-Minute Webinar **
** Tuesday, March 9, 2010 – 1:00-2:00 p.m. ET **
Register now for this exciting event by clicking the following link or calling 800-964-6033.
http://www.pb-conferences.com/TJ/0/2/p3FX3Xc/p4A9KJ6Zi/p0e
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When sales are down, anxiety is high. But fear not, here are five ways to secure your place with the company long-term:
Consider new (and effective) sales strategies: What industries
haven’t you tapped? Are there any hot regions or territories the company hasn’t taken advantage of? What are some new ways your company could cross-sell or upsell products to existing customers? When companies look to trim fat, they’re always sure to keep employees and managers who are helping the company grow.
Build a fan base: The more allies you have (especially in upper management), the better chance you have of avoiding the axe. Create alliances with key personnel in Sales, Marketing and other departments so your value to the company extends beyond the sales floor. What might be even more beneficial is building strong relationships with loyal buyers. If customers swear by you, the company will too.
Get involved in long-term projects: If you’re a key part of the company’s long-term vision and head up numerous projects, your value increases exponentially. But don’t just volunteer to get involved with new projects when they pop up, take the initiative to develop business projects of your own. When upper management sees your ability to get things done, your job security increases — or you could end up being transferred into another department, which usually offers upward potential.
Be a self manager: It’s a do-more-with-less marketplace, and managers have less time to spend with “high-maintenance” employees. Make your boss’s job easier by handling small problems yourself and only going to him/her when it’s absolutely necessary. It might even help to knock on your boss’s door and ask if there’s anything additional you can do to help out.
Close more deals: The bottom line speaks the loudest, especially when the chips are down. If you work for a company that only recognizes results (and there are a lot of them out there), consider what you can do to boost your numbers.
Of course, every organization’s different. But the bottom line is, in times like these, you need to establish yourself as a valuable member of the team.
What are some other ways sales pros can increase their value? Let us know in the Comments Box below.
Adapted from “5 tips for keeping your job,” by Beth Kowitt, Fortune Magazine
Raleigh – Durham Radio Advertising
Are you looking for Raleigh – Durham radio advertising prices? Give me a call. I’ve got a list of advertising prices, programs and proposals for local Raleigh – Durham radio stations.
For Raleigh – Durham radio advertising rates and packages, contact Travis Gales 919 863 4825 | tgales@radio-one.com
Radio One Inc. has the top Radio Stations in Raleigh – Durham N.C. for urban music programming. I you are looking for the top radio station in Raleigh – Durham North Carolina to advertise with go with K97.5 WQOK fm, 107 /104 WFXC / WFXK and 103.9 The Light WNNL.
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Study: Urban Formats Doing Well With PPM?
Feb 2, 2010
-By Katy Bachman
For Urban stations, the transition to the portable people meter ratings service has been rocky, punctuated by accusations that the new service undercounts minority audiences. Yet a recent study by Research Director Inc. and Inside Radio partly challenges that assertion with the finding that Urban Adult Contemporary radio formats have the highest share of listening per market with an average 7.8 overall share among persons six years and older.
The younger-skewing Urban Contemporary format didn’t fare as well, with a 4.2 overall share, putting it at No. 14 out of 22 formats.
Adult Contemporary had the next highest listening share with a 7.5, followed by News/Talk (6.7), Country (6.4), Contemporary Hit Radio (6.0), and Regional Mexican (5.3).
Conducted in November, the study analyzed ratings for four months (July, August, September and October 2009) from 547 radio stations in 16 PPM markets. The analysis included some of the nation’s largest markets, many of which are the top-ranked African-American markets such New York (1), Chicago (2), Atlanta (3), Washington, D.C. (4) and Philadelphia (5).
Despite the Urban AC’s top-rated status, Urban stations have lost ratings share. An earlier study by Research Director Inc. found that Urban AC station ratings declined 17.2 percent and Urban stations lost 14.4 percent.
“You have to look at how well [Urban formats] did in the diary to see it actually has lost the most shares among the major formats,” said Deon Levingston, vp and general manager of Inner City Broadcasting in New York, one of the biggest critics of the PPM.
In average share per station, Urban formats, which average two per market in 11 markets, hold their own. At a 3.9 average share Urban AC stations are tied with CHR and News stations. Urban Contemporary stations had a 3.2 average share, trailing AD, Adult Hits, Classic Rock, Hot AC, News/Talk and Rhythmic CHR.
While Urban stations may be doing well in the ratings, stations are often “undervalued” by advertisers, pulling a lower percentge of the advertising dollars than their mainstream counterparts. According to BIA/Kelsey, the average Urban station has a “power ratio” of 0.8, a number that has held steady for the past five years.
WQOK K97.5 is one of the top radio stations to advertise with in Raleigh – Durham N.C.
If you are looking to find out the cost of radio advertising in Raleigh Durham N.C., contact Travis Gales Senior Account Manager at the Radio One, Inc.
To reach a sales account manager for WQOK K97.5 , WFXC Foxy 104, WNNL The Light 103.9, call Travis Gales 919 863 4825 tgales@radio-one.com.
WQOK K 97.5 | WFXC/FXK Foxy 107/104 | WNNL The Light 103.9 are the 3 Radio One Inc. stations located in Raleigh N.C.
(www.radio-one.com), the nation’s seventh largest radio broadcasting company and the largest radio station company that primarily targets African-American and urban listeners.
Radio One owns and/or operates 69 radio stations located in 22 urban markets in the United States and reaches more than 13 million listeners every week. Radio One also owns approximately 36% of TV One, LLC, a cable/satellite network programming primarily to African-Americans.
(www.blackamericaweb.com), owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner, a leading urban media personality.
Travis Gales
Account Manager
Radio One Inc. Sales Office
8001-101 Creedmoor rd
Raleigh N.C. 27616
919 863 4825
tgales@radio-one.com
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