Urban Adult Contemporary radio formats have the highest share of listening per market, according to a recent study by Research Director Inc. and Inside Radio.
Urban Adult Contemporary has an average 7.8 share among persons 6+, based on PPM ratings, Mediaweek reports.
But despite the fact that Urban Adult Contemporary did well in the ratings, Urban stations have lost share with the PPM. According to an earlier study by Research Director Inc., Urban Adult Contemporary stations saw ratings decline 17.2%.
Urban stations tend to pull a lower percentage of advertising dollars than their mainstream counterparts.
The study looked at ratings for July through October 2009, from nearly 550 radio stations in 16 PPM markets. Results showed that Urban Adult Contemporary had the highest listening share, followed by News/Talk, with a 6.7 share, Country (6.4), Contemporary Hit Radio (6.0) and Regional Mexican (5.3).
The appearance of Urban Adult Contemporary as the top format, and of Regional Mexican as number six, reflects the high concentration of African Americans and Hispanics in the 16 markets covered. The format rankers would be much different after Arbitron completes the rollout of the PPM in the top 50 markets, Research Director Inc. says.
Arbitron’s PPM has come under fire by minority-focused radio groups who say the relatively new service undercounts minority listeners.
Arbitron recently announced that the Media Rating Council accredited the use of the PPM service in Minneapolis-St. Paul - but denied accreditation in 18 markets, including Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Detroit, Los Angeles, New York, Miami, Philadelphia, Phoenix, Pittsburgh, St. Louis, San Diego, Seattle, Tampa-St. Petersburg, and Washington, DC.
Currently, the PPM is accredited only in three of its 33 PPM markets.
Last month, Arbitron’s CEO, Michael Skarzynski, was forced to resign after the board of directors found that he had made a “misstatement” in his testimony to the U.S. House of Representatives’ Committee on Oversight and Government Reform about the PPM.
Are you looking to buy tickets to Tyler Perry’s Madea In One Big Happy Family Wednesday, Feb 3, 4 and 5th 8:00p at RBC Center (Raleigh Entertainment & Sports Arena), Raleigh, NC.
Madea is back on stage for the first time in 4 years!
“This is truly my BIGGEST and BEST PLAY EVER! I’ve done some things in this show that have never been seen in a play before. The show is hilarious! I mean, it’s so funny that we can’t get through rehearsals. We’re trying to get it all out now. And the music! The music is off the chain. So come on out, I’d love to see you there. It’s bigger and better than anything I’ve ever done. I’m excited about it, I really am. Can you tell?” ~ Tyler Perry
visit www.tylerperry.com for more info.
Tickets are on sale now to Tyler Perry’s Madea In One Big Happy Family in Raleigh N.C. Group Tickets are still available to Tyler Perry’s Madea in One Big Happy Family February 3 - 5 at the RBC Center in Raleigh N.C.
The Simply Elegant Wedding and Bridal Expo Show in Raleigh – Durham N.C.
Are you a Wedding and Bridal Show Vendor looking for information about The Simply Elegant Wedding and Bridal Expo Show? This year’s expo event will be held at the luxurious Sheraton Imperial Convention Center in Raleigh Durham located in the heart of the Triangle in Research Triangle Park on Sunday January 31, 2010
You can now reserve Wedding and Bridal Show vendor booth space for The Simply Elegant Wedding and Bridal Expo Show in Raleigh – Durham N.C.. This years event will be held on Sunday January 31, 2010 at the Sheraton Imperial Convention Center is
The Simply Elegant Bridal Expo presented by Radio One Raleigh is the one stop experience to the bride-to-be. We currently have vendor booth space available shop florists, dressmakers, caterers, venues, decorators, limo service, etc. Plus we have the opportunity local business and venders to sponsor seminars and fashion show.
As a Wedding and Bridal Show vendor you will receive One 10 x8 booth (includes 8’ pipe & drape, one (1) 6’ skirted table, two (2) chairs and identification sign), mailing list with bride’s information, listing on www.simplyelegantbridalexpo.com and Sample/Coupon in Bride’s Goodie Bag. There will be 95 booths located inside the ballroom and 10 VIP Booths will be located around the perimeter of the ballroom.
Contact Travis Gales – Event Sales Manager to become a Wedding and Bridal Show vendor for The Simply Elegant Wedding and Bridal Show. 919 863 4825 tgales@radio-one.com
Buy Tickets now for the 2010 Women’s Empowerment Expo Conference. Get group tickets for the 2010 Women’s Empowerment Expo Conference now!
Buy tickets on Ticketmaster.com, the #1 ticketing portal on the web
Vendor booth spaces for The 2010 Women’s Empowerment Expo Conference are still available. Please contact Travis Gales 919 863 4825 tgales@radio-one.com.
Buy tickets now for The 2010 Women’s Empowerment Expo Conference. Radio One of Raleigh presents Women’s Empowerment 2010. Women’s Empowerment & Networking was created in March 1994 in honor of Women’s History Month. The event was designed to enhance the lives of African American women by addressing issues that specifically impact their health, relationship and overall lifestyle. Womens Empowerment is Raleigh’s largest and most anticipated event targeting African American women. Year after year, thousands of women (and men) pack the RBC center for an entire day of education, entertainment and empowerment. Women’s Empowerment is a high energy high profile event that targets women of all ages. This extravagant event has become a tradition for the women of the Triangle as well as surrounding cities. The day is filled with unforgettable performances by national recording artists, impressive vendor displays, informative seminars, a spectacular fashion show and celebrity autograph sessions. This year’s event will feature a Vendor Pavilion that boasts over 90 vendors, a Literary lounge featuring national authors and a Men’s lounge that caters to the men where everything from fashion to the latest technology, gaming, and flat panel televisions for monitoring March Madness and the CIAA basketball games all will be featured throughout the day.
Major sponsors of Women’s Empowerment have included State Farm Insurance and Duke Health Care Systems Burger King, The Proctor and Gamble Co. among others.
Marketing opportunities include but not limited to Title Sponsorship, Corporate Sponsors, and Seminar Sponsors. Customized sponsorships designed to enhance your company visibility within the community are created to meet your goals and desires. Participating in this event will allow you to reach an audience of women and men who are currently seeking to expand, start or improve on their current professional business and personal lives. Women’s Empowerment targets an audience from all walks of life and in all stages of life.
The buying power of African Americans as of 2007 is 845 billion; by 2012 the buying power of African Americans is projected to be 1 trillion. North Carolina is among the top 10 US states populated by African Americans. The buying power in North Carolina among African Americans is 38.5 billion. Among the women 18-54 that is reached by Radio One over 3 billion dollars is spent annually in Metro Area retail stores. Do you really want to miss an opportunity to speak directly to this audience?
If your company is interested in getting a Vendor Booth Sponsorship or Booth Space, contact Travis Gales 919 863 4825 | tgales@radio-one.com.
or More Information Contact:
Travis Gales, Account Executive
Radio One Inc – 919-863-4825
tgales@radio-one.com
Good News for Radio One Stock
Another sign that the economy must be back on track
A year after receiving a deficiency notice from Nasdaq for a stock price below the minimum listing requirements, Radio One is back in compliance. Radio One received the notice on its class D stock on October 20, 2008, but Nasdaq soon after that suspended delistings until August of this year due to the economic environment.
Radio One has now received notice from Nasdaq that, with its class D shares (ROIAK) closing above $1 for 10 consecutive trading days as of October 15, the company is back in compliance and the matter is closed. The letter also confirmed that Radio One’s Class A shares (ROIA) are in compliance with continued listing rules.
In mid-afternoon trading Monday, Radio One’s class A shares were down 8 cents, at $1.77, and the class D shares were up 4 cents, at $1.70.
Is Cathy Hughes saying we’re number one or we’re up above a dollar?
Friday, October 09, 2009
By Adrian McCoy, Pittsburgh Post-Gazette
When the Summer 2009 Arbitron ratings come out on Monday, they may paint a different picture of Pittsburgh’s radio listening habits.
This will be the first Pittsburgh radio ratings book using data collected by Arbitron’s Portable People Meter, a new electronic measurement system. The PPM is a device, similar to a pager or cell phone, that is worn by survey respondents. It replaces the written diary, where respondents would record what stations they listened to and when.
The PPM responds to inaudible embedded codes in a station’s broadcast signals. The person wearing the meter and hearing the station will be automatically tallied among the station’s total listeners.
Arbitron says the new system promises more accuracy and stability because it measures precise listening times and exposure to a station, rather than relying on a person’s memory in filling out a diary.
The impact of gaining or losing listeners goes straight to a station’s bottom line. Ratings drive how advertising is purchased and determines a station’s ad rates.
“It’s a very significant change in how radio operates in this market,” says KDKA program director Marshall Adams.
Arbitron introduced the PPM in 2007 and has been gradually deploying it in individual U.S. radio markets. The July through September 2009 survey period is the first one for Pittsburgh.
There are many differences in the new system. Diary listeners took part in the survey for one week. PPM survey respondents can wear the devices for up to two years, with the average time being nine months. New panelists are cycled in on a regular basis.
Ratings are now totaled monthly instead of quarterly. And the surveys include young listeners between the ages of 6 and 11. Before, they reflected a total audience of listeners 12 years and older.
While the sample sizes are smaller than they were in the diary surveys, monitoring listeners over a longer term yields a more accurate picture of their habits, says Jessica Benbow, Arbitron corporate communications manager.
The sample target for the Pittsburgh panel is 1,088 people.
PPM has been the subject of much controversy in some markets since its introduction. It has been widely criticized by minority broadcasters — and has drawn the attention of the FCC and attorneys general in several states — for under-representing minority listeners. Critics charge that it has failed to hit its own minimum sample sizes for measuring African-American and Hispanic audiences in several top markets with high percentages of minority listeners.
In response to the complaints, Arbitron has announced that it would increase its overall sample size by 10 percent by the middle of 2011.
“It’s a work in progress,” says radio industry observer Tom Taylor, news editor of the broadcasting trade journal Radio-Info. “The main complaints are sample size that some radio groups feel is inadequate, and more controversially, that the system disadvantages African-Americans and Hispanics.
“It’s clear that some companies have made format decisions with an eye to the coming of PPM, with rock, oldies and other formats often being the beneficiary [and] not ethnic formats,” Taylor says.
The under-counting of minority listeners prompted many to speculate that the arrival of PPM here was one factor in the demise of urban contemporary WAMO-FM and classic R&B WAMO-AM. Sheridan Broadcasting sold those stations in May.
“In other markets, the trend was that straight-ahead urbans like WAMO were getting hit the hardest,” says former WAMO program director Ron Atkins.
“They’re trying to make it into a racial ethnic issue because those stations that play to those ethnic audiences are the ones that have been hit the worst. I don’t think it’s really that,” Atkins says. “PPM has disadvantages from its basic methodology. [There are] not enough panels out there to get a good read with the ethnic audiences. There weren’t enough respondents out there on the young-ended stations. The urban stations are mostly a younger audience.
“Stations like WAMO that have been in the market for a number of years benefit more from the [diary] recall system simply because their brand has been so strong for so many years.”
But diaries had disadvantages, too. That system was also criticized for under-counting some audiences, such as young male listeners, who often didn’t bother to keep up the diary entries.
How PPM will shape the ratings here remains to be seen. The change hasn’t affected KDKA’s ratings much. Adams said he was struck by the consistency between diary and PPM ratings numbers so far. He believes PPM is giving the station a much quicker feel for what draws listeners. When KDKA reported about the recent LA Fitness shootings and a Ben Roethlisberger news conference, the station was able to see spikes in listenership.
Programmers “have a lot more information to pull from,” says Arbitron’s Benbow. “Now you have the ability to look minute by minute. People using these data to program can go back and see what worked and didn’t work and can make adjustments.”
Adrian McCoy can be reached at 412-263-1865 or ammcoy@post-gazette.com.
Another forecaster is envisioning a grim outlook in 2009 for both radio and spot Television . According to SNL Kagan’s updated Radio / Television Station yearly Outlook, radio cash will drop fifteen %, only a touch better than spot Television that may decline 15.7 p.c. The prediction follows steep declines in 2008. Radio stopped the year down ten % to $17.7 bn. and spot Television was down 6.9 p.c to $20.1 bln.
SNL Kagan is predicting a turnaround in 2010, with modest expansion for both media in 2013. In the five-year prediction, radio cash will decline by a CAGR of 1.9 percent and Television money will drop two p.c.
Thanks to the crisis in the car industry, markets in Michigan will suffer the most, sending radio down 16.3 p.c and Television down 17.7 p.c this year. By contrast, Washington, D.C. Will hold up better than other markets, with a five-year CAGR of -0.4 p.c for radio and -0.2 % for Television , followed by San Diego, with a CAGR of -0.4 p.c for radio and -0.5 p.c for TV. Stations that harness new media and leverage their local relations regionally should be ready to survive the downturn. “Those radio and Television station owners who may be able to reduce costs whilst continuing to transition their business models to develop digital assets and non-traditional cash streams will survive and reemerge as better operators,” expounded Robin Flynn, senior researcher at SNL Kagan. “If broadcasters have a benefit over Web firms, it is their reach inside local communities, and their monetary success will rely on how they’re employed to meet the requirements of the local market.”.
Raleigh, NC - Radio One of Raleigh presents Women’s Empowerment 2009 on Saturday, March 14th. Women’s Empowerment is a high energy, high profile event that targets African-American women of all ages. Major sponsors of Women’s Empowerment include State Farm Insurance and Duke Health Care Systems.
Women’s Empowerment has empowered, educated and entertained women for the past 14 years. This extravagant event has become a tradition for women of the Triangle. For an entire day women are dazzled with unforgettable performances by national recording artists, impressive vendor displays, informative seminars, a spectacular fashion show, and celebrity autograph sessions. This year’s event will feature a Vendor Pavilion that boasts over 85 vendors, a Literary Lounge featuring national authors and a Men’s Lounge that will feature product sampling and flat panel televisions for monitoring the basketball games. Read more
