Former Erie radio ‘pirate’ chasing legit dream
ERIE, Pa.—As a young boy, Marshall Jones pretended his comb was a microphone and the funky music blaring from his stereo speakers his radio broadcast.
Read more on The York Dispatch
Irish Soul Man Promotes Memphis Music Tourism
Chris Maher is one of Memphis soul music’s greatest ambassadors.The 35-year-old disc jockey hosts a radio show called The Soul Train, he’s the foundin…
Read more on The Memphis Daily News
Summer concerts heat up the Tri-PAC
Jen Chapin, Travis Wetzel and Maggie and Mark Moliterno highlight this summer’s concert series at the Tri-County Performing Arts Center, 245 E. High Street, Pottstown. The series opens with the Jen Chapin Trio on Friday, July 16, continues with the Travis Wetzel Trio on Friday, July 30, and finishes on Friday, August 20 with Maggie and Mark Moliterno performing in a benefit for Habitat for …
Read more on The Community Connection
Bad air day? Here’s how to survive
If you’ve ever seen a brown haze of pollution hanging over your city, most likely your response was, “Ugh. How can I avoid breathing that stuff?” But let’s face it, even if you know it’s a bad air day, you probably need to grab some sunshine, get in an outdoor run, or get to work.
Read more on CNN
Route 22 celebrated in rock song
BREWSTER — It may be that few people think about getting their kicks on Route 22.
Read more on The Journal News
Usher’s new single released online
By Brad Wete Brad Wete on ”DJ Got Us Fallin’ in Love” from forthcoming album ”Versus” (due August 24)
Read more on Entertainment Weekly
Arby’s Restaurant Group, Inc. Names Sparks Grove As Interactive Agency of Record
Arby’s Restaurant Group, Inc. (www.arbys.com), a wholly owned subsidiary of Wendy’s / Arby’s Group, Inc. (NYSE: WEN) and one of the country’s largest restaurant franchising systems, announced today that it has named Sparks Grove, Inc. (www.sparksgrove.com) its interactive agency of record (AOR).
Sparks Grove was selected following an in-depth competitive review. The agency will work with Arby’s on the brand’s overall digital strategy, online media and advertising, online creative development, and arbys.com web site development.
“Sparks Grove demonstrated a unique understanding of the Arby’s customer combined with exceptional strategic thinking and digital creative concepts,” said Mary Ellen Barto, Vice President, Media Services, Arby’s Restaurant Group, Inc.
When discussing this latest win for Sparks Grove, Keith Browning, Sparks Grove President and Chief Executive Officer said, “We are thrilled to partner with the Arby’s team and inspired by the opportunity to contribute to the continued growth of one of the most innovative quick service restaurant chains in the industry. Together, we’ll bring that spirit of innovation to the digital aspects of Arby’s marketing activities and to the Arby’s customer experience.”
About Arby’s Restaurant Group, Inc.
Arby’s Restaurant Group, Inc., based in Atlanta, is the second largest restaurant franchising system in the sandwich segment of the quick service restaurant industry. As of September 28, 2008, there were a total of 3,735 Arby’s restaurants in the system, including 1,173 Company-owned and 2,562 franchised locations. Founded in 1964, Arby’s quick service restaurants specialize in slow roasted and freshly sliced roast beef sandwiches as well as Market Fresh® deli-style sandwiches, toasted subs, and salads, all with the convenience of a drive-thru. Arby’s offers guests a unique, great tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef ‘n Cheddar, Curly Fries and Jamocha shakes. Arby’s Restaurant Group, Inc. is a subsidiary of Wendy’s/Arby’s Group, Inc. (NYSE: WEN). To learn more about Arby’s, please visit www.arbys.com.
About Sparks Grove, Inc.
Sparks Grove, an independent marketing agency headquartered in Atlanta, Georgia, provides customer insight, marketing strategy, and creative solutions to clients that include many of the world’s leading brands. Located at the forefront of marketing’s offline and online convergence, Sparks Grove drives business results by designing and delivering compelling brand experiences that meaningfully engage our clients’ customers. For more information, please visit our web site at www.sparksgrove.com.
Contact(s):
Skip Holland
Sparks Grove, Inc.
404-961-9901
sholland(at)sparksgrove(dot)com
Kathy Siefert
Arby’s Restaurant Group, Inc.
678-514-4152
newsroom(at)arbys(dot)com
Author Information
SKIP HOLLAND
SPARKS GROVE, INC.
Ford Launches 2011 Ford Fiesta In Urban Market; Debuts New Television Ad On Bet
EthiopianReview.com | DB | June 4th, 2010 at 1:19 pm
The all-new 2011 Ford Fiesta turns up its style quotient this week with the launch of an urban marketing campaign that finds the Fiesta gracing the pages of a custom fashion e-zine that was designed to appeal to the interests of consumers while providing a unique way to highlight the new vehicle and its key features.
“Our goal was to create a unique program that truly embodied the spirit of the Fiesta,” said Shawn Lollie, Ford Multicultural Marketing manager. “The Fiesta has an expressive, vibrant design and we wanted to tap into those style attributes in a way that was relevant to our target audience while engaging them using platforms that are very much a part of their everyday lives.”
The urban ad campaign for the new Fiesta—which arrives in dealer showrooms this summer—includes a TV spot that will air on BET as well as radio, print and a digital execution which prominently features the custom “Inspired by Color” e-zine.
Research shows that one of the largest consumer groups in the small car segment are young African Americans and to increase initial awareness of the Fiesta in the African American community, Ford launched a program in April called “Inspired by Color,” which challenged people to use their own personal style to connect with the colors and distinct features of the new Fiesta.
More than 150 people turned out for a casting call at Howard University in Washington, D.C, dressed in a Fiesta-inspired way. Five finalists were chosen at the event and each of them now appears in the new television ad for Ford’s all-new small car.
“Inspired by Color” E-Zine
A custom “Inspired by Color” fashion e-zine was created to highlight the entire program while incorporating key features of the vehicle in a format that is both robust and highly interactive. The custom publication will live on www.fordurban.com and will link back to viral video footage and content stemming from the “Inspired by Color” casting call event. In addition to a heavy emphasis around the vehicle and its features, all five of the finalists will appear in the e-zine and will have an opportunity to showcase their experience and how the vehicle inspired their personal style.
“The team really looked at the target consumer and the activities they are engaged in within their daily lives when creating this publication,” said Lollie. “We knew they were online and we also knew they were predominately female and very interested in fashion. Inside the publication you really get to see how the Fiesta inspires and what sort of reactions the vehicle generates.”
2011 Ford Fiesta ad: A user-generated approach
A new 30-second television ad for the Fiesta will debut this week on BET. Unlike traditional commercials, the Fiesta ad will feature a user-generated experience that has more of a grassroots feel to it. All five of the winners of the “Inspired by Color” casting call appear in the advertisement and get a chance to show off their style and the unique features of the vehicle. From the class-exclusive push button start to the SYNC® hands-free communications and entertainment system and Fiesta’s class-leading 40 mpg, key features of the Fiesta are highlighted throughout the ad.
In addition to the broadcast and digital execution, Ford has also partnered with Vibe Magazine on a tie-in associated with the campaign that will run in print as well as with BET and The Travelista’s, a lifestyle traveling duo, who will be driving a 2011 Ford Fiesta as part of a custom webisode airing on www.bet.com.
The entire urban advertising campaign for the new Fiesta was created by The UniWorld Group, Ford’s African American advertising agency of record.
It’s Memorial Day Weekend! YEAH!! Well here are some great deals that I created for you. (LOL) Please use & enjoy!
The Memorial Day sales for 2010 are heating up as the three-day holiday weekend approaches. Check back for more updates as the deals and freebies come out!
Get an extra 50% off all clearance items at Old Navy in stores today and tomorrow only. Sale ends Saturday, May 29, 2010. Not valid online. No coupon is needed to get the extra 50% off. However, if you spend $25, use this Old Navy coupon to get an extra $5 off.
At Gap get 25% off purchases of $75 or more with coupon code GAPSUMMER. If you spend $100 or more, you will get free shipping. Expires May 31, 2010.
The Limited has a handful of Memorial Day 2010 deals, including $5 flat shipping online through June 2, 2010. Spend $65 or more and you’ll get a free canvas tote valued at $10. 
Plus, tees are $15, mini skirts are $25, and dresses are $40.
Brooks Brothers is marking everything in its stores down by 40% starting today. The sale ends Sunday, May 31, 2010. Valid at Factory stores but not online. Some caveats.
Get 20% off any sweet treat at Coldstone Creamery with this coupon. The expiration date is June 30, 2010. This rare Coldstone Creamery coupon is part of a celebration of the 20th anniversary of the television show E!. Entertain-mint is a special flavor Coldstone Creamery is selling in honor of the milestone. The flavor has brownie chunks and fudge mixed with mint ice cream. Not sure what celebrities and ice cream have in common, but I’d sure like to taste it!
Get 25% off $100 or more at BananaRepublic.com today, May 27 through May 31, 2010. Use coupon code SAVE25 at checkout. Not valid at Banana Republic stores, Edition by Banana Republic, or Banana Republic Factory Store.
Sign up now to get a free spicy chicken sandwich from Chick-fil-A between May 31 and June 5, 2010. Reserving a free sandwich requires you to share your name, email, and zip code. A few other fields are optional. The freebies are limited so sign up if you are interested. This new menu item is not officially available until June 7.
Get a coupon for a free bag of popchips at Jamba Juice when you “like” the new popchips fan page on Facebook. Once you do, you’ll see a link to the coupon, which you can print right then and there. You can only print the coupon once, so make sure your printer is connected and working. You won’t get a second chance. The coupon should be good through May 31, 2010. I wouldn’t wait too long as this is a really good freebie and is only available for a limited time. Find a Jamba Juice near you.
Get a free movie for one night at a Blockbuster Express kiosk using coupon codeGL14A. It expires June 30, 2010. Too early to see Sex and the City II in one of these kiosks, but the machines are stocking Invictus, Enemy Among Us, Dear John, and The Road. On the Blockbuster Express website, click on Movies to see what else they have. The free rental is for one night, which usually costs $1. If you keep the free movie longer than 24 hours, your credit card will be charged another buck. You do not need a Blockbuster account to use their kiosks. If you want another free rental code for Blockbuster Express, join their email list. Newbies get a free rental for joining!
Charlotte Russe’s Memorial Day sale has most of the store buy one get one 50% off, including swim suits, tops, dresses, and jean shorts. Items included in the sale are clearly marked. Sale ends June 2, 2010.
eBay’s Sizzling Summer Sale, which has fixed prices and is not an auction, starts today and runs through Friday May 28. All Daily Deal items come with free shipping, a sweet perk. There is a daily $1 deal and steep discounts on merchandise to prep you for the holiday weekend. Heading to the beach? eBay has inflatable beach balls for $4, thermal lunch totes for $12 and girl’s Disney swimsuits starting at $13. Going sailing? T-shirts that read “I’m on a boat” are $10 a pop. Each day at 8 a.m. PST new items go on sale.
Bev Mo is having a Memorial Day sale on beer, wine, and spirits. Patron Silver Tequilla (750 ml) is $4 off, bringing the price to $40. A 12-pack of one of my favorite beers, Sam Adam’s Summer Ale, is $3 off at $13. A 12-pack of Sierra Nevada Glissdale is also $3 off, at $14. Select bottles of wine are $4 off.
Sears is having a Memorial Day sale starting Friday, May 28 and running through June 1. Spend $50 this weekend and you’ll get $10 off your next purchase of $25 or more on apparel, footwear or bed bath and window fashions. Spend $100 and you will get $20 off your next purchase of $50 or more in fine jewelry, housewares, luggage and mattresses. Bonuses can be redeemed June 2-8, 2010 so plan your purchases in two chunks to make the most of this sale.
Travelzoo lighted a slew of last-minute Memorial Day travel deals, including an all-inclusive St. Lucia resort for $89 a night. Take me there! The site recommends staying through Monday night because airfares are usually cheaper on Tuesday.
Thanks, Search by Inseam!
For more information on sponsoring vendor booth space at the 2011 Women’s Empowerment Expo in Raleigh N.C. Contact Travis at 919 863 4825 or email at tgales@radio-one.com
Almost every industry can benefit from purchasing a booth at the 2011 Women’s Empowerment Expo in Raleigh N.C. The 2011 Women’s Empowerment & Networking Expo Conference can give you a chance to meet your potential customers face to face. Whether you’re a local or regional company, you will be presenting your business to the public. You will need to make the most of it while you are there. After all, this is an investment that you want to get maximum results from and gain exposure for your company.
Reserve your vendor booth space or to get more information for the 2011 Women’s Empowerment Expo. Contact the Account Manager at 919 863 4825 or tgales@radio-one.com
Urban Adult Contemporary radio formats have the highest share of listening per market, according to a recent study by Research Director Inc. and Inside Radio.
Urban Adult Contemporary has an average 7.8 share among persons 6+, based on PPM ratings, Mediaweek reports.
But despite the fact that Urban Adult Contemporary did well in the ratings, Urban stations have lost share with the PPM. According to an earlier study by Research Director Inc., Urban Adult Contemporary stations saw ratings decline 17.2%.
Urban stations tend to pull a lower percentage of advertising dollars than their mainstream counterparts.
The study looked at ratings for July through October 2009, from nearly 550 radio stations in 16 PPM markets. Results showed that Urban Adult Contemporary had the highest listening share, followed by News/Talk, with a 6.7 share, Country (6.4), Contemporary Hit Radio (6.0) and Regional Mexican (5.3).
The appearance of Urban Adult Contemporary as the top format, and of Regional Mexican as number six, reflects the high concentration of African Americans and Hispanics in the 16 markets covered. The format rankers would be much different after Arbitron completes the rollout of the PPM in the top 50 markets, Research Director Inc. says.
Arbitron’s PPM has come under fire by minority-focused radio groups who say the relatively new service undercounts minority listeners.
Arbitron recently announced that the Media Rating Council accredited the use of the PPM service in Minneapolis-St. Paul – but denied accreditation in 18 markets, including Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Detroit, Los Angeles, New York, Miami, Philadelphia, Phoenix, Pittsburgh, St. Louis, San Diego, Seattle, Tampa-St. Petersburg, and Washington, DC.
Currently, the PPM is accredited only in three of its 33 PPM markets.
Last month, Arbitron’s CEO, Michael Skarzynski, was forced to resign after the board of directors found that he had made a “misstatement” in his testimony to the U.S. House of Representatives’ Committee on Oversight and Government Reform about the PPM.
The Simply Elegant Wedding and Bridal Expo Show in Raleigh – Durham N.C.
Are you a Wedding and Bridal Show Vendor looking for information about The Simply Elegant Wedding and Bridal Expo Show? This year’s expo event will be held at the luxurious Sheraton Imperial Convention Center in Raleigh Durham located in the heart of the Triangle in Research Triangle Park on Sunday January 31, 2010
You can now reserve Wedding and Bridal Show vendor booth space for The Simply Elegant Wedding and Bridal Expo Show in Raleigh – Durham N.C.. This years event will be held on Sunday January 31, 2010 at the Sheraton Imperial Convention Center is
The Simply Elegant Bridal Expo presented by Radio One Raleigh is the one stop experience to the bride-to-be. We currently have vendor booth space available shop florists, dressmakers, caterers, venues, decorators, limo service, etc. Plus we have the opportunity local business and venders to sponsor seminars and fashion show.
As a Wedding and Bridal Show vendor you will receive One 10 x8 booth (includes 8’ pipe & drape, one (1) 6’ skirted table, two (2) chairs and identification sign), mailing list with bride’s information, listing on www.simplyelegantbridalexpo.com and Sample/Coupon in Bride’s Goodie Bag. There will be 95 booths located inside the ballroom and 10 VIP Booths will be located around the perimeter of the ballroom.
Contact Travis Gales – Event Sales Manager to become a Wedding and Bridal Show vendor for The Simply Elegant Wedding and Bridal Show. 919 863 4825 tgales@radio-one.com
Buy Tickets now for the 2010 Women’s Empowerment Expo Conference. Get group tickets for the 2010 Women’s Empowerment Expo Conference now!
Buy tickets on Ticketmaster.com, the #1 ticketing portal on the web
Vendor booth spaces for The 2010 Women’s Empowerment Expo Conference are still available. Please contact Travis Gales 919 863 4825 tgales@radio-one.com.
Buy tickets now for The 2010 Women’s Empowerment Expo Conference. Radio One of Raleigh presents Women’s Empowerment 2010. Women’s Empowerment & Networking was created in March 1994 in honor of Women’s History Month. The event was designed to enhance the lives of African American women by addressing issues that specifically impact their health, relationship and overall lifestyle. Womens Empowerment is Raleigh’s largest and most anticipated event targeting African American women. Year after year, thousands of women (and men) pack the RBC center for an entire day of education, entertainment and empowerment. Women’s Empowerment is a high energy high profile event that targets women of all ages. This extravagant event has become a tradition for the women of the Triangle as well as surrounding cities. The day is filled with unforgettable performances by national recording artists, impressive vendor displays, informative seminars, a spectacular fashion show and celebrity autograph sessions. This year’s event will feature a Vendor Pavilion that boasts over 90 vendors, a Literary lounge featuring national authors and a Men’s lounge that caters to the men where everything from fashion to the latest technology, gaming, and flat panel televisions for monitoring March Madness and the CIAA basketball games all will be featured throughout the day.
Major sponsors of Women’s Empowerment have included State Farm Insurance and Duke Health Care Systems Burger King, The Proctor and Gamble Co. among others.
Marketing opportunities include but not limited to Title Sponsorship, Corporate Sponsors, and Seminar Sponsors. Customized sponsorships designed to enhance your company visibility within the community are created to meet your goals and desires. Participating in this event will allow you to reach an audience of women and men who are currently seeking to expand, start or improve on their current professional business and personal lives. Women’s Empowerment targets an audience from all walks of life and in all stages of life.
The buying power of African Americans as of 2007 is 845 billion; by 2012 the buying power of African Americans is projected to be 1 trillion. North Carolina is among the top 10 US states populated by African Americans. The buying power in North Carolina among African Americans is 38.5 billion. Among the women 18-54 that is reached by Radio One over 3 billion dollars is spent annually in Metro Area retail stores. Do you really want to miss an opportunity to speak directly to this audience?
If your company is interested in getting a Vendor Booth Sponsorship or Booth Space, contact Travis Gales 919 863 4825 | tgales@radio-one.com.
or More Information Contact:
Travis Gales, Account Executive
Radio One Inc – 919-863-4825
tgales@radio-one.com
Good News for Radio One Stock
Another sign that the economy must be back on track
A year after receiving a deficiency notice from Nasdaq for a stock price below the minimum listing requirements, Radio One is back in compliance. Radio One received the notice on its class D stock on October 20, 2008, but Nasdaq soon after that suspended delistings until August of this year due to the economic environment.
Radio One has now received notice from Nasdaq that, with its class D shares (ROIAK) closing above $1 for 10 consecutive trading days as of October 15, the company is back in compliance and the matter is closed. The letter also confirmed that Radio One’s Class A shares (ROIA) are in compliance with continued listing rules.
In mid-afternoon trading Monday, Radio One’s class A shares were down 8 cents, at $1.77, and the class D shares were up 4 cents, at $1.70.
Is Cathy Hughes saying we’re number one or we’re up above a dollar?
