WQOK K97.5 sales office contact Account Manager Travis Gales 919 863 4825 | tgales@radio-one.com to find out the cost of radio advertising in Raleigh – Durham N.C. on one of the top radio stations in North Carolina.
Radio One Inc. has the top Radio Stations in Raleigh – Durham N.C. for urban music programming. I you are looking for the top radio station in Raleigh – Durham North Carolina to advertise with go with K97.5 WQOK fm, 107 /104 WFXC / WFXK and 103.9 The Light WNNL.
WQOK is a Mainstream Urban formatted broadcast radio station licensed to Carrboro, North Carolina, serving the Raleigh/Durham area. WQOK is owned and operated by Radio One.
WFXC, 107.1 FM, and WFXK, 104.3 FM, are a simulcasting urban adult contemporary station in the Raleigh-Durham, North Carolina market. Owned by Radio One along with K97.5 and The Light 103.9, Foxy 107/104 plays “Today’s R&B and Classic Soul” and airs the Tom Joyner morning show and the Michael Baisden afternoon show.
WNNL is an Urban Gospel formatted station. Owned by Radio One with WQOK and WFXC/WFXK, The Light 103.9 is The Triangle’s #1 Station for Inspiration and home to the Yolanda Adams morning show.
WQOK K97.5 sales office Contact Travis Gales 919 863 4825 | tgales@radio-one.com to find out the cost of radio advertising in Raleigh – Durham N.C. on one of the top radio stations in North Carolina.
WHAT ARE THE SHARED QUALITIES OF TOP SELLERS?
The Harvard Business School did a study to determine the common characteristics of top salespeople. The evidence they found is clear that most people can be top sellers if they are willing to study, concentrate and focus on their performance. Here are the attributes the study found in highly successful salespeople:
• Did not take “no” personally and allow it to make them feel like a failure. They have high enough levels of confidence or self-esteem so that, although they may be disappointed, they are not devastated.
• 100% acceptance of responsibility for results. They didn’t blame the economy, the competition, or their company for dips in closings. Instead, the worse things were, the harder they worked to make negatives work to their advantage.
• Above average ambition and desire to succeed. This is a key area because it affected priorities and how they spent their time on and off the job, with whom they associated, etc.
• High levels of empathy. The ability to put themselves in the customer’s shoes, imagine needs and concerns and respond appropriately was a habit.
• Intensely goal-oriented. Always knowing what they were going after and how much progress they were making kept distractions from sidetracking them.
• Above-average will power and determination. No matter how tempted they were to give up, they persisted toward goals. Self-discipline was a key.
• Impeccably honest with themselves and the customer. No matter what the temptation to fudge, these people resisted and gained ongoing trust of customers.
• Ability to approach strangers even when it is uncomfortable.
Urban Radio is an affordable ad medium that can reach a mass audience. These five keys help increase your chances of having a successful Urban Radio ad campaign.
Frequency of Ads
A Urban Radio commercial needs to air multiple times before it sinks in with the listener. Running your commercial once a week for a month isn’t going to be enough.
Frequency refers to how many times your ad airs in a short amount of time. A commercial that airs multiple times in a day has a better chance of reaching the listener than a commercial that only airs a few times in a week.
Target Audience
Just like with every ad you create, you must know your target audience. Advertising your urban clothing store on a urban hip hop and R&B station makes sense. Advertising a business clothing store on the same station doesn’t.
Make a list of the Urban Radio stations in your market. Listen to each one to help identify your own target audience. What kind of listeners will be tuning in and are they a potential customer for your product or service?
Urban Radio stations also offer programs you’ll want to know more about before you buy. You won’t want to advertise your Christian book store during a program that uses a raunchy sense of humor.
Producing Your Commercial
Unlike television commercials, production is more simple for a Urban Radio commercial. You need a script and voice talent.
However, that doesn’t mean you should just slap something together. Your copy isn’t relying on any visuals so it’s vital you capture the listener’s attention from the start. The copy needs to be crystal clear and not muddied by trying to be cutesy in your pitch.
Voice talent can be as simple to find as calling the Urban Radio station. Most stations have a complete list of voice talent in your area. You send the script, they voice it.
Remember, frequency is the key so make sure your ad hits the mark and will get the consumer’s attention the first time. Research shows it takes a few times before the consumer actually gets what your company is all about. It’s vital your ad stands out and conveys your message repeatedly.
Rates
Take advantage of the low ad rates for Urban Radio. Ad rates are on the rise but the costs are still more affordable than visual mediums like television.
Use your negotiating skills to get a good deal on an ad bundle. The more ads you buy, the better rates you’ll be able to get.
Timing Your Spending
Ad rates are generally less expensive in the first and third quarters. Urban Radio commercials in these time frames are easier to negotiate and cheaper for you to advertise.
Before you take the plunge into Urban Radio advertising, find out if you’re Ready for advertising on the radio. 
