There should be a FREE-FLOW of ideas ( that’s the reason why Brainstorm is put under the WATER Part class. ) and everybody’s ideas are going to be respected and considered.

Get into tiny groups of less than 6 ( it was discovered to be better ) and select a leader and a recorder ( they could be the same person ). The leader must explain the focus subject and goals of the Blue-skying session.

Everyone performs a part to contribute.

The person in control must record all concepts without any biasness. This is a really great story on the topic of
radio advertising. It’s also vital to set a practical cutoff point. Straightforward thought but not 100% pragmatic because there are plenty of cost related to developing branding concepts and then launching the drive. The analysis of your replies can be done later after you are feeling the flow of ideas is subsiding. As the 2 men sit by the fire, bringing their “stone soup” to the boil, the local townspeople become inquisitive of the curious escapades of these strangers.

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