Low and behold they are working on consolidating their worldwide bln dollar advertising efforts with only 1 ad agency, vs 5 – 6. Well if that isn’t a demonstration of things to come then I do not know what is. Most home businesses don’t have a high powered advertising corporation to supply prize-winning radio commercials for them.

Radio commercials should sell the advantages ( not features ) of your business / product and is going to be on the same page with print, Television and poster advertisement. Often , neither are trained at selling benefits. When they play it for you, you can see they actually like it. I’d venture to guess that in VW’s case it could be accountability.

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