Much of that reputation comes from radio being difficult to trace. A good buddy of mine, who’s also a promoting advisor but before that she sold radio for a number of years, has a concept about that. Folks remember the ad, but not that they heard it on the radio. So, they have an inclination to credit a different medium for the ad, like the yellow pages.

Radio has a singular advertising format known as “PI” or per investigation advertising. The radio station counts each caller, and re-directs them to your internet site address.

“otherwise, visit your library and in the references section ask for the Annual of Independent Local Radio Stations. * Is your “Wanted Response” to build an opt in list ? Decide how you will lure visitors to your site. In the meaning of being objective, here are some for radio.

* Background medium — radio is on in the background, that means it has a tendency to be ignored. * Tiny endurance — the absence of visuals again keeps radio from “sticking” with folks. At least, that is what some of the promoting experts say. She thinks it’s that subconscious thing again. Repeat your firm name a lot and any other branding info, so it gets into your customers’ heads. Would radio work for your business? Let’s see.

Here’s a informative thread re
radio advertising

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