Personal Profile Of The Week : Bob Osgoodby.
4 are centered to the growing businesses and work from home audience, and one is on health. Bob is a prolific writer, and his articles have appeared in lots of online and print publications. With the birth of the commercial Net many corporations realized the necessity to jump on the bandwagon and make a Web site. Rather than hire a design or advertising corporation to make their site, they elected a worker or group of workers to go for coaching. Fitted out with their new technological knowledge these employees went to work making their company’s new Net offering. Most failed due to an absence of understanding about the character of the Net monster that had just arrived and so insultingly leaped into everybody’s comfort area. Some made the error of thinking that they accepted it based primarily on awareness of prior advertising and promoting venues. Others felt that they could tackle it because they’d the obligatory technical information. Here’s a neat resource re
spun article.
What did they do wrong? Where did the responsibility land? In several cases the job of coming up with the site slid to the company Info Systems dept. It sounds right, does not it? These are the people that set up the desktop PCs, configure the servers and run the network.
Larry Dotson is the co-writer of “The Hypnotic Writer’s Swipe File” a collection of hypnotic words and phrases that sell.
Related posts:
