Since the “Merger Mania” of all of the large players in the advertising industry has been going full swing there were a large amount of accounts in review and accounts jumping from one agency to the next. Well if that isn’t a demonstration of things to come then I am not sure what is. Most home businesses don’t have a high powered ad company to provide prize-winning radio commercials for them. Click the link for info on marketing. Most prize winning radio commercials win for the incorrect reasons any way.

The paper ad claims one thing and the radio commercial does not appear to fit anywhere.

I might venture to guess that in VW’s case it could be accountability.

Related posts:

1. Accountability in Advertising.