Content spinning. Since the “Merger Mania” of all of the giant players in the advertising industry has been going full tilt there were a large amount of accounts in review and accounts jumping from one agency to the next. Low and behold they are working on consolidating their global bill buck advertising efforts with only 1 ad agency, vs 5 – 6. So if the ad agency doesn’t do well, they get fired, but they also get paid their fee. Most little businesses don’t have a high powered ad agency to provide prize-winning radio commercials for them. Often , neither are trained at selling benefits. It’s your cash and you shouldn’t spend it on bungled and / or absolutely ineffectual commercials. I’d venture to guess that in VW’s case it could be accountability.

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