Low and behold they’re working on consolidating their worldwide bn. dollar advertising efforts with only one ad agency, vs 5 or 6. Well if that isn’t an illustration of things to come then I do not know what is.

Most prize-winning radio commercials win for the incorrect reasons anyhow.

A serious problem in business advertising today is the absence of coordination of a campaign where all media are targeting the same message. The paper ad claims one thing and the radio commercial doesn’t appear to fit anywhere. Radio commercials at smaller radio stations are usually created by the radio salespeople or the announcers. It’s your money and you should not spend it on bungled and / or completely ineffectual commercials. The most serious mistake many businessmen make is letting the station staff come up with the commercial copy and finished product. Click link If youd like articles all about radio advertising. So what’s that snug medium, perhaps it’ll work as any partnership or partnership usually works, both parties have something to lose if the partnership or collaboration isn’t profit-making.

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