To enable Blue-skying to be effective, there are certain guidelines to observe…
To enable Blue-skying to be effective, there are certain guidelines to observe.
There should be a FREE-FLOW of ideas ( that’s the reason why Brainstorm is put under the WATER Component class. ) and everybody’s ideas are going to be respected and considered. This is a brill story on the subject of
radio advertising. Let’s go thru the steps of setting up an efficient Blue skying session.
The person in charge must record all ideas without any biasness. It’s also necessary to set a practical cutoff point. This is to stop wastage of time and the group members have a tendency to be more incentivized to give their best, without delays. Since the “Merger Mania” of all of the enormous players in the advertising industry has been going fast forward there were plenty of accounts in review and accounts jumping from one agency to the next.
Low and behold they are working on consolidating their world bln greenback advertising efforts with only 1 ad agency, vs 5 – 6. Well if that isn’t a demonstration of things to come then I am not sure what is. They look for that one thing that sets one agency above the rest for their brand. As the 2 men sit by the fire, bringing their “stone soup” to boiling point, the local citizens become inquisitive of the curious escapades of these strangers. Ultimately , many townsfolk decide to research the problem and approach the 2 travelers to engage them in conversation.
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