Will Howard Sterns Major Move have a Dramatic Effect on Radio Advertising Income.

He made a revolution of sorts worldwide of radio spawning a new sort of Disc Jockey in all the major radio markets. Cruel has overcome grief and has been pinned to the cross more times than not. I am getting up about three am and do a little research. Three and the affiliate stations that he’s displaying on, time will tell, but if ratings equal advertising money, what occurs when the ratings drop?, it does not take an Einstein to figure that out. The issue is what quantity of an effect will this have on radio advertising revenue usually, will this be a domino effect and have the outcome of the AM station?, I won’t forecast the level of impact but if I were the “Radio Advertising Bureau” president I might take a deep hard look into it, because if you adore him or hate him, Howard Cruel has become an Icon in broadcast radio.

I have been concerned in the investment, advertising, selling and press industries for close to 20 years.

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